NEW YORK, Jan. 28 /PRNewswire/ -- Valentine's Day, the most romantic
day of the year, is full of expectations ... and disappointments. According
to the 2008 Jewelry.com Valentine's Day Survey, Cupid needs a helping hand.
Jewelry.com asked a few hundred women what they wanted to get this
Valentine's Day and what they actually expected to receive and once again,
the findings prove that Mars and Venus speak very different languages. On
the other hand financial worries are a universal lingo ...
-- Money isn't everything ... It's the thought that counts this
year with over 50% of woman surveyed noting that this February 14th,
all they wanted was a romantic surprise or a simple card/flowers/
chocolate.
-- Unfortunately almost half (47.4%) also noted that what they expected
was 'disappointment' or 'something he picks up last minute'
-- When it comes to 'how much to spend' -- 38.4% stated their partner
usually spends no more than $99, with 30% responding he spends a big
fat $0.
-- Guys shouldn't worry though -- this year the economic situation is
bringing guys and gals closer together with 39% saying they agree with
the men and suggesting he spend no more than $99. On the other hand 24%
of women disagreed stating 'the sky' should be the limit when it comes
to the Valentine's budget.
"It seems Cupid's more budget-conscious than ever this year," said
Virginia Halevi, Editor-in-Chief of Jewelry.com, which attracts an average
of 3.5 million unique visitors a month. "Each year, the survey shows the
disconnect between expectations and reality, but this year, what really
surprised us is that women have lowered their financial expectations --
even on Valentine's Day. They many want diamond jewelry, but they want
cost-conscious diamond jewelry."
-- When it comes to jewelry -- it's diamonds, diamonds, diamonds. More
than half of those surveyed said they'd like Cupid to bring them a
piece of diamond jewelry, with rubies the second favorite, garnering
just 16% of votes.
And if he won't bring it -- she will.
-- Almost 30% of women stated in the past, they've Valentined themselves
with some self-gifting. Almost all (90%) noted that they bought
themselves a piece of jewelry as a way to say 'I love myself.'
We also asked 'What's Your Idea of The Perfect Valentine's Gift? From a
kids-free night to sex and steak -- no-one though mentioned card/flowers or
disappointment.
The most popular answer to this questions was ... jewelry of course.
For more shopping tips, visit http://www.Jewelry.com. Founded in 2001 as a
one-stop jewelry resource for consumers, Jewelry.com is one of the most
visited websites for jewelry and information, with over 43 million
individual visitors annually. The company's unique marketing platform
connects jewelry shoppers with national, multi-channel jewelry retailers,
which include Gordon's Jewelers, Helzberg, JCPenney, Macy's, Sears, Kay
Jewelers, and Zales, representing over 5,500 individual storefronts.
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